One compelling element for web design is the role of time in people's behavior. People will abandon a web site if they get lost or if the site is difficult to navigate. Do you know that average visitors spend only less than ten seconds on a web site? In other words, you have less than ten seconds to create an impression on your visitor when visiting your website.
Web usability refers to how easily users of a web site can achieve whatever it is they want from the web site. Usability is largely affected by (i) the design element that include speed of down loading, (ii) the way data and web site content is arranged, (iii) the graphical elements deployed in the site and (iv) its final construction.
Palmer study of web site success reveals that the web site success is highly associated with navigation, content, download delay, interactively and responsiveness.
Most important is the ease with which customers can access information about the products and services and use it to make informed decisions about the purchase.
Design plays an important role in attracting, sustaining, and retaining the interest of a consumer of a site.
Forester researcher study shows more than half the online consumers use the web site search functionality to find products and likelihood of their purchase increases with better search utilities in the site.
Content is the king. The quality of information content on a web site is reflected by the extent of available information about a firm, its products and services as well as mechanism through which a surfer can make contacts with a firm representative.
Use the following guidelines for good quality content consideration; (i) What information users need to extract, (ii) The various ways in which this information to be arranged, stored and organized,(iii) how the information will be retrieved and (iv) how to display the information.
Web usability refers to how easily users of a web site can achieve whatever it is they want from the web site. Usability is largely affected by (i) the design element that include speed of down loading, (ii) the way data and web site content is arranged, (iii) the graphical elements deployed in the site and (iv) its final construction.
Palmer study of web site success reveals that the web site success is highly associated with navigation, content, download delay, interactively and responsiveness.
Most important is the ease with which customers can access information about the products and services and use it to make informed decisions about the purchase.
Design plays an important role in attracting, sustaining, and retaining the interest of a consumer of a site.
Forester researcher study shows more than half the online consumers use the web site search functionality to find products and likelihood of their purchase increases with better search utilities in the site.
Content is the king. The quality of information content on a web site is reflected by the extent of available information about a firm, its products and services as well as mechanism through which a surfer can make contacts with a firm representative.
Use the following guidelines for good quality content consideration; (i) What information users need to extract, (ii) The various ways in which this information to be arranged, stored and organized,(iii) how the information will be retrieved and (iv) how to display the information.
About the Author:
Amit Sarkar is a siliconvalley based project management consultant. He is acertified Project Management professional (PMP) and acertified scrum master. He has 18 years of experience inmany areas such as Aerospace engineering, Softwaredevelopment, Project management, Products / Projectsdevelopment, Offshore development, Strategic management etc. To learn more about web usabilty visit ezwebguru
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