Analysis of website visitor stats provides a wealth of information. Most of it is related to categorizing traffic based on demographics, how they find the site and what they do on it. The goal here is to make changes and pour resources into the site based on what people like and don't like.
Demographics: Knowing the demographics of a site's visitors is one of the most important aspects of running an online venture. It helps identify the type (age, sex, marital status, location, education, etc.) of people the site is attracting. This in turn helps the site owners and advertisers craft a message and content targeting specific demographics.
Visit Path: One of the most useful features of analytics software is the visit path. This means tracking traffic to identify which source they're coming from and how they move through the site. For example, it will show the keyword a person from a search engine used to find a specific page on site, and how much time this person spent on the landing page.
There's hardly any need to underline how important this is. Search traffic is the single most important source of traffic for a site, and it is critical to know which keywords and pages are attracting the most traffic. It helps the site owners focus on these keywords and add more similar content.
Bounce Rate: Again, a very important factor when trying to maximize the returns from a specific traffic source to a specific page. The bounce rate measures the number of people who enter the site and exit immediately, without doing anything. Needless to say, it is vital to keep it as low as possible by finding out which page(s) has a high bounce rate, figuring out why, and fixing the problem.
Campaign Tracking: One very important requirement for marketing or ad campaigns is the ROI. Knowing that a specific campaign sent x number of people to the site, and what these people did on-site (how many clicked on ads, how many actually bought something, etc.) is what provides the ROI. This means that this aspect of traffic analysis helps measure the click-thrus and conversion rates for a specific campaign.
Website visitor stats can be used for many more uses like this, such as comparative reporting, customized reports and scenario analysis. Everything above helps the site owner run a site like a well-oiled machine. Without the information, it would be akin to throwing darts blind-folded. The end game here is that like good content and professional design, traffic analysis is also an essential part of running a website.
Demographics: Knowing the demographics of a site's visitors is one of the most important aspects of running an online venture. It helps identify the type (age, sex, marital status, location, education, etc.) of people the site is attracting. This in turn helps the site owners and advertisers craft a message and content targeting specific demographics.
Visit Path: One of the most useful features of analytics software is the visit path. This means tracking traffic to identify which source they're coming from and how they move through the site. For example, it will show the keyword a person from a search engine used to find a specific page on site, and how much time this person spent on the landing page.
There's hardly any need to underline how important this is. Search traffic is the single most important source of traffic for a site, and it is critical to know which keywords and pages are attracting the most traffic. It helps the site owners focus on these keywords and add more similar content.
Bounce Rate: Again, a very important factor when trying to maximize the returns from a specific traffic source to a specific page. The bounce rate measures the number of people who enter the site and exit immediately, without doing anything. Needless to say, it is vital to keep it as low as possible by finding out which page(s) has a high bounce rate, figuring out why, and fixing the problem.
Campaign Tracking: One very important requirement for marketing or ad campaigns is the ROI. Knowing that a specific campaign sent x number of people to the site, and what these people did on-site (how many clicked on ads, how many actually bought something, etc.) is what provides the ROI. This means that this aspect of traffic analysis helps measure the click-thrus and conversion rates for a specific campaign.
Website visitor stats can be used for many more uses like this, such as comparative reporting, customized reports and scenario analysis. Everything above helps the site owner run a site like a well-oiled machine. Without the information, it would be akin to throwing darts blind-folded. The end game here is that like good content and professional design, traffic analysis is also an essential part of running a website.
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web forensics. Internet Forensics Can Be Simply Put Together With Traditional Online Marketing Work. visitor stats. This article, Using Website Visitor Stats For Traffic Analysis has free reprint rights.
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