Saturday, July 30, 2011

How important is Uptime?

By William MacMahon


You may have spent thousands of dollars making all possible effort to make your website look really good. You hired the best graphic artists and website designers just to have that best look for your websites. Writers and bloggers were paid in very huge amount just to give you the best content about your products and services.

You've made countless consultations from the finest consultants for a guarantee of having a very classy and appealing website. You know what the benefits of having a well-designed website are and you have done everything just to reach its full potential.

Most web hosting companies claim to have at least a runtime of 99.8% of uptime. This is industry high and can only be achieved by big hosting companies because this may require investing in a lot clustered servers that can be deployed individually when one or more is down.

Downtime can be at time unavoidable and necessary. Scheduled downtime is used for maintenance and security reasons. This downtime is not part of the guarantee up-time committed by hosting companies to their clients. And since these downtimes are anticipated, the clients have most likely prepared for it and have already done precautionary measures.

An unplanned downtime is most commonly caused by unforeseen issues and situations which are typically uncontrollable. And since these are not scheduled, the amount of time the server will be down is also unpredictable. This can be very damaging to the company as many opportunities may be lost due to this downtime.

Now, the most important thing you must consider is when a search engine explores the web for whatever the consumer is looking for, they take note of what you are offering. Search engines have evolved to become very effective that they can take note of the availability of a certain website. This means that since they want to achieve the highest satisfaction from their users, they make sure that the website they suggest to them are of good quality.

Part of having a good quality is being up whenever the search engine tries to explore it. So, when the search engine tries to access your site and it is down, the search engine will take note of it and will give you a low rating; the same will apply if it always up, then the website will be rewarded and will be given a high rating. Search engine ratings are very important because this will be the basis as to whether where you will be located when the results will appear for the users.

A good hosting team can make your website reach its full potential by providing an uninterrupted hosting in the highest possible percentage. Their goal must be to ensure your website's availability and accessibility all the time.




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