Work On Improving Your CTR: A factor that will play an important role on improving your Quality Score is your CTR, which is why you need to do everything you can to improve your clickthrough rate. Every step you take should focus on improving your clickthrough rate, including adding and removing keywords, optimizing your landing page and tweaking your ad copy. Google doesn't really reveal how they weigh the CTR, but the fact is, the quality of your ads is important and plays a major role in helping you improve your CTR. It's a win-win situation when you pull in a high number of clicks, because it will not only get your ad more targeted exposure, but you'll also notice your bids going down while maintaining your top position. Aim to have a CTR of at least 30% to 40% if you want to see your Quality Score rise. Having a good Quality Score will make things a lot easier for you in the long run, so the fact that it will take some time to increase your CTR is actually worth it.
Landing Pages Are Critical: A successful Google AdWords campaign is make up of many different things, especially the landing page, which is a critical element. You can save money on your campaign with a good landing page as well as generating a good conversion rate. How do you do this? When your quality score is high, your bids will drop, meaning that you pay less. The key is to ensure that the content in your ads is perfectly suited to what's written in your landing page. The content should be unique and substantial so that there is nothing lacking in your landing page. You also need an "About Us" page that you link to from your landing page as it will increase relevancy and quality. Google sees "Privacy Policies" as essential which is why you should link to one in your landing page.These pointers can help you broaden your knowledge on subjects for example Cash Renegade.
Make Use of Geo-Targeting: Another way you can increase your clickthrough rate is by personalizing your ads according to location. Google analyzes the performance of ads on a geographic basis. This means that if you have a higher CTR in a particular area, your Quality Score will match. Additionally, if conversions are better in that area, then you can consider paying more per click. It can be done with no detrimental effect on your campaign, but it isn't necessary to increase your bid.
Make sure you are intimately aware of Google's quality regulations so that you can be certain you are doing everything properly. Since Google doesn't keep quality data a secret, you should take advantage of the information they provide.
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