Wednesday, June 8, 2011

The Pros and Cons of Plastic Business Cards

By Mankit Chan


Businesses today are using the plastic business cards more than ever, and there is a good reason for this. They are discovering the many advantages of using cards of plastic opposed to using cards made of paper, but some disadvantages exist too. To be able to tell which card is ideal for you, there are some points below that you should know.

Plastic business cards can be a way to boost your business in many ways. They are more durable than paper cards. You can give them out to people without worrying that they will get trashed in wallets, or dissolve in case they are washed. There are almost as many designs to choose from as other cards, and they won't fade over time. There are many different companies offering plastic business cards, much more than just a few years ago.

Usually there is an imprinted number or strip on plastic cards, so whenever a customer uses it, you can instantly know what they are buying, allowing your to track products bought and sold more effectively. You can then customize your purchasing, so you're not ordering products that don't sell. This cuts down on overhead costs, because there isn't items sitting in storage, taking up space. There is more customer satisfaction, because they get what they want right then and don't have to wait.

You can reduce your cost of advertising and marketing by the use of these plastic cards, this loyalty or discount card does the work for you, and you won't need to spend so much added capital on promotion of your product or business. Owners can in turn use these plastic cards to have more powerful purchases, and catch great deal for services or the desired products they are purchasing. This is just one of the benefits that make people use these cards.

Customers can feel specials through using the plastic business cards, and they also feel more inclined to use them opposed to regular paper cards, increasing the sales overall. They also feel as though they are getting certain benefits and discounts that other customers aren't getting without the plastic cards.

While these are many of the good points to the plastic business cards there are also some bad points to them too. One bad point is plastic will not easily break down like paper will, which causes more problems in the landfills.

Even though the designs can be quite beautiful, they can cost more to stock up on, they can also take more time to get when ordered because they require more time to make. After they are printed, changes are harder to make, and make them even more expensive.

With numerous businesses today providing plastic business cards, it is wise to compare pricing options. These can cost more than the traditional cards, so you should be certain that you get the best price possible while still getting quality. So don't rush into a purchase, research these businesses, and discover which one will best fill your needs. You should also think about the cost of shipping, and how many designs and print fonts you have to choose from. The shipping could be better though on plastic due to it being lighter than paper.




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