Saturday, June 4, 2011

Communicate with Symbols

By Julia Franco


The world around us is filled with icons. From the presence of natural objects to the business logos, any person cannot simply dismiss any of them without bothering to give it a thought. That reaction is expected to all of us since symbols have the innate capability to communicate information directly to us

Trademarks, commercial names, and service marks are also among the symbols that are designed to create individual relationships with business prospects. In contrast to natural symbols, trademarks and the like are patented chiefly for securing an industrial design from unwarranted reproduction and exploitation.

Intellectual Property: Legal Views

Intellectual property (IP), in broadest sense, pertains to the authorized privileges received as a product of innovations of the intellect in scientific, industrial, literary and artistic fields. Innovating is an intellectual activity; therefore, it is not totally appropriate to connect IP with transportable objects and fixed properties.

In the industrial standpoint, IP talks of industrial property, including inventions. Industrial conceptions are inventions fashioned to puzzle out technological problems. Industrial innovations are thus delivered in a useful article in which the aesthetic aspects of the object, such as figure and color are specified. It must also express that the innovation is duplicable by industrial means. On that note, commercial design is clearly a result of intellectual creation that needs to be shielded against illegal reproduction.

Intellectual Property - Brandmarks As An Object of Industrial Property

Industrial property is commonly represented by symbols. Mainly because brand builders know that symbols are good at presenting product characteristics and attributes. Trademarks provide numerous benefits to businesses. One reason is, a product's brandmark guides prospect customers end up with the most feasible buying decisions. For another thing, trademarks allow manufacturers to identify their products even if they are no longer in possession of those products.

The last mentioned is an example of the core meaning of patenting industrial innovations, including trademarks. Not only are the manufacturers protected by patenting, but the customers are likewise secured against the illegal distribution of low quality imitation products.




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